The drill down – Plan B creates conversation capital.
Using traditional and social media like a wizard uses all the old school magic, get a crafted brand served-up to all the feeds to generate fans, chatter and sales.
COVID-19 Comms Coaching Supports:
Quick coaching sessions providing the support you need right now to keep you and your sweet biz healthy – physically and financially, during this pandemic.
- Zoom Coaching: this is your chance to actually shine in a crisis but if you don’t know where to look, if you skip the set decoration and mess-up your camera connection, you’re not going to get ahead in this online realm. Thirty minutes of coaching through Plan B Zoom Essentials will be money well spent.
- Crisis messaging: This is actually a really horrible time in history. Grab some coaching to understand how you should be communicating in these pandemic days. Make sure that your tone, response and messaging matches your brand.
- Pivot to virtual connections: With doors closed, then open, then maybe closing again, make sure you have a comms plan in place to keep your hard-earned support base engaged for business resilience.
Your brand is an identifier, a connection, a short cut, a relationship and a promise. Your brand is what turns shoppers into buyers and makes or breaks your sales. Brands, without assessment and monitoring can be accidental and legit, no one likes an accident.
Plan B works to assess where your brand is, what it is and what it means to your market. Then Plan B helps you drive your brand to the place you want it to be, double-parks and gets ready for the rush of recognition.
With branding exercises and some creative sessions, your corporate brand document will be created to use as a road map to future growth. It’s a fun process and it’s affordable.
Marketing gets you noticed and will drive customers your way. Marketing is not guess work. It’s actually a precise, calculated process that can take years to learn. Plan B can take a look at what you need to sell and then develop the plan that either of us can implement. With budgets big or small, we can boost sales.
Stop letting your summer student run your social!
Plan B manages social. When you’re tired of trying what you’ve been trying then move to Plan B. Content creation, posting, monitoring and measurement can all be done with such sweet ROI that you will never feel the purchase pinch.
A good story drives sales. Plan B will craft amazing stories that showcase your brand. We’ll take great pictures and then push the final pieces to media outlets while you get ready for new customers and increased sales. Branded editorial can also be used to generate social content to support your brand.
Communicate the right thing at the right time to the right audience in a way that intentionally builds a resilient brand. That’s what a god comms person can do for you.
Add a side of…
Speech writing: Have an important event that requires you to use all your wit, charm and words? With a brief phone conversation and some key details we can create the most unforgettable speech and it will be written in your unique voice.
Eulogy and death notice creation: When a death occurs it can be incredibly difficult to remember and tell the right stories in order to pay the most sincere tribute to a loved one. With a phone conversation we can craft the most poignant, witty or elegant remembrance for your loved one.
Letter writing – including apologies: Make a mistake? Busted? Need to make peace, fast? A sympathetically crafted letter can make the stormy skies clear faster than you think. A phone call and some follow-up questions are usually all it takes to get the job done.
Creative content for use on social media: Trying out social media but just don’t know what to say? Your campaign posts can be created for you and delivered in an electronic format that’s easy to plug-in and post.
Full social media campaigns: Want the perfect campaign but don’t know where to start for your event or product? Sometimes a few weeks of extra effort on social media is all you need to increase your numbers, start a conversation and build your brand.
Event campaigns for social media: Hosting a special event, a sale, a show, or even a wedding? Our social media stars can create the perfect campaign and keep your fans connected through every important moment.
Grant writing: Writing grants is painful. We can help ease the pain.
Editing services: Did you write something amazing and now you want a second set of eyeballs to take a look, clean it up and make it pop? Fast re-writes and punch-ups are our thing.